Credit Union Times - May 22, 2013

CU24
CU24 said what the program will
cost each credit union participant
The Rundown
Y Credit Union 24 becomes CU24.
Y CUSO has a number new products and
services planned.
Y Will roll out ATM deployment program
next month.
Guerry
CONT. FROM PAGE 1
but also a host of other services.
Currently, the organization is de-
veloping a service that will allow it
to deploy and drive
ATMs on behalf of
client credit unions
as well as a full
suite of prepaid
card offerings. The
CUSO is also devel-
oping a mobile app
that will allow
members of partic-
ipating credit unions to make pa-
perless deposits, among other
things.
Guerry, who served as executive vice
president for the CUSO before tak-
ing the helm on Jan. 1, explained that
the CUSO’s changes came about af-
ter the leadership met with execu-
tives from participating credit
unions. The meetings allowed Guer-
ry to both explain changes the CUSO
would like to make and to hear about
the changes the executives thought
the CUSO needed to make.
“It helped that I was a credit union
CEO for over nine years when I
came to CU24, so I have that addi-
tional perspective on the challeng-
es credit union face as they fight to
better serve their members,” Guerry
changing things not to be different,
but to make the changes that need
to be made. Over the coming
months you’ll see just how serious
we are about our renewed sense of
purpose. We will be the cooperative

‘It helped that I was a
credit union CEO for
over nine years when
I came to CU24, so I
have that additional
perspective on the
challenges credit
union face as they fight
to better serve their
members,’ Guerry said.

CU24’s new name and logo reflects its drive to be known for more than
just ATM and POS services.
them for a fee.
In the credit card industry, an
agent-issuing program is one where
an outside party issues and manag-
es credit cards for the credit union
but keep the credit unions name on
the cards. In EasyATM, the ATMs
CU24 deploys for the credit union
will still carry the credit union’s
name and branding. The CUSO will
also purchase and manage ATMs
for participating credit unions who
don’t yet have them.
“We think this will be a very good
opportunity for small and medium-
sized credit unions that want to de-
ploy ATMs but don’t necessarily
want the problems of deploying
them,” Guerry explained.
said. During the listening sessions,
as he called them, he both laid out a
vision for the possible changes the
CUSO could make and then lis-
tened for feedback from the execu-
tives. “I think it’s fair to say they were
both cautious and enthusiastic,”
Guerry said, observing that people
often both want change but need to
feel reassured about it.
Some of that spirit characterizes the
note from Guerry that CU24 added
to its Website home page.
“We know that change can be
scary,” the note reads. “But that’s
only when change is made for
change’s sake. Here at CU24 we’re
that small to midsize credit unions
can count on for services and ex-
pertise to help you compete and
improve your members’ lives. Our
priority is serving you in ways that
make it clear: we’re on your side,
we’re on your team, we believe in
you. Believe in us.”
CU24’s first change will be the roll
out of what it is calling the Easy-
ATM program. Guerry described
EasyATM as akin to an agent-issu-
ing ATM deployment program for
credit unions that will allow an
interested credit union to sell its
existing ATMs to the CUSO and
let CU24 deploy and manage

CEO Mansel Guerry
explained that the
phrase “CU24” was
already the most
common usage and
that changing to the
pithier name will help
the CUSO launch its
transition from being
a CUSO offering
primarily ATM and
POS access into being
an organization that
still offers those things
but also a host of other
services.

will depend in large part on the
needs of the credit union. A portion
of the ATM management support
fee will be paid through the transac-
tion fee structure, the CUSO said.
“In almost all cases, whether via the
monthly maintenance fee and/or
through diversion of interchange,
the credit union will reduce its over-
all ATM management expense,” ex-
plained CU24 spokesman Allyson
McKee.
The CUSO said it will announce
the availability of the EasyATM
program next month and hopes to
get the prepaid card and mobile
banking programs up and running
in the next 18 months.
CU24 currently has about 375
shareholding invested credit
unions. n
— dmorrison@cutimes.com
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