Do you know what we love about monster movies? It’s the fact that despite the horrifying,
grotesque and often intimidating appearance of the monster, somehow, we the audience end
up sympathizing with them by the end of the movie. More often than not, we realize it was
the humans in the movie all along who are so afraid to welcome change that they commit
atrocities and ultimately became more monstrous than the creature they’re trying to destroy.
This (poetically) leads to their eventual destruction, often by their own hand, and all within a
convenient two hours or so.
This is how we feel about the change in any industry. Change is the monster. Some companies
are going to embrace this creature. Others are going to hunt it, demonize it by calling it a monster,
and try their damnedest to destroy it. We are part of the former. If there are new advertising
opportunities out there, we want our clients to know about them. We want to bring new ideas
and new growth for your company. We are going to be that change. We are the monster.